Our Approach: Discover. Define. Design. Deploy.
Discover how Strategic Marketing Services makes scaling your marketing, development, and communications strategies seamless and delivers winning, growth-oriented, focused results. We provide the flexibility organizations need to succeed.
About Strategic Marketing Services
Strategic Marketing Services is a fractional consultancy led by a national award-winning marketing executive. We specialize in crafting and implementing strategic communications, marketing, and development strategies designed to elevate your brand and drive growth.
President & Founder, Tara Capponi
Tara is a national-award winning marketing executive and the founder of Strategic Marketing Services, a fractional Chief Marketing Officer (CMO) and Chief Development Officer (CDO) specializing in branding, public relations, communications, media relations & placement, and development strategy for mission-driven and growth-focused organizations. Founded in 2010, Tara has a career that has excelled and spanned in corporate, nonprofit, education, and public-sector organizations. She brings a rare ability to align vision, strategy, and execution. Her work is grounded in the belief that effective marketing is not about noise, it's about clarity, trust, and measurable impact.
Tara has led brand transformations, integrated communications, and development initiatives that have strengthened organizational identity, expanded donor and stakeholder engagement, and driven sustainable growth. She is known for translating complex goals into focused strategies that teams can execute with confidence.
At Strategic Marketing Services, Tara partners closely with leadership teams who value transparency, collaboration, and accountability. Because she believes in holding herself accountable, collaborates with all necessary team members, and is extremely direct and transparent. Her approach is equal parts strategic and human: informed by data, guided by purpose, and anchored in the understanding that brands exist to serve people - not just markets.
Tara looks forward to working with you, and leaves you with this quote:
"Sustainable growth happens when vision, data, and human connections are aligned."
Our Mission
At Strategic Marketing Services, our mission is to provide seamless and effective strategies that deliver winning results, offering the flexibility you need to scale your organization's marketing, development, and communications efforts. We're here to help you achieve sustainable growth and lasting success.
Who We Serve
Strategic Marketing Services partners with organizations that require senior-level marketing and development leadership - without the cost or commitment of a full-time executive.
As a Fractional Chief of Marketing and Chief of Development, we serve leadership teams that need clarity, alignment, and momentum during periods of growth, transition and/or strategic change.
We work with organizations seeking to strengthen donor engagement, development strategies, and brand trust while aligning development efforts with long-term mission and impact goals. These businesses include, but are not limited to, nonprofit mission-driven organizations, mid-to-large organizations ready to professionalize marketing operations, clarify positioning, and build scalable systems that support sustainable growth, and boards/leadership teams that need an experienced strategic partner to guide marketing and development decisions, improve cross-functional alignment, and provide executive-level insight during planning and execution.
Why Fractional Leadership Works
Fractional engagement allows organizations to access experienced leadership exactly when and where it is needed. We bring strategic oversight, operational discipline, and accountability - while working collaboratively with internal teams and external partners.
Our clients value transparency, thoughtful strategy, and measurable outcomes. We work best with organizations that are ready to align vision, resources, and expectations to achieve meaningful growth.